Advertising & Strategy
2020 — 2025
“Snapshot of projects that inspire me to reach for the stars. Solo projects and collaborations within the entertainment and tech space“
Orange County Small Business Projects
Passion Project – Helping small businesses with their online social media presence, websites, Paid Ads, and email marketing services
Ad Agency Projects
Brand Awareness Campaign for 2025 Superbowl
Spearheaded creative management and trafficking of assets for YouTube and TV Superbowl Spot “Dream Job”. Included creative management and reporting spends for month of February. Link: https://www.youtube.com/watch?v=-7e6g11BJc0
Brand Awareness Campaign for 2024 Cinema Spots Pixel 8 Pro
Brand Awareness Campaign for 2023 Holiday Pixel 8 Release –
Brand Awareness Campaign for 2022 Holiday Fitbit Products – OLV YouTube
Assisted with influencer ran paid media on social while also installing YouTube target frequency video spots during the Q4 holiday season. Influencers ranged from sports to dance as they demonstrated their moves while wearing the Fitbit brand. One of my favorites was running sponsored promotions with the Miranda Derrick Instagram page.
Involved in the creative management and campaign reconciliation for theatrical releases and home entertainment.
- Moonfall Digital Media – 55MM impressions, primarily driven by retail and social. Reconciled $8M for Pre-Open campaign, $477M in Boost campaign, and $666K in home entertainment campaign.
- Unbearable Weight of Massive Talent – Pre-Open campaign at $758K
- Are You There God It’s Me Margaret– Pre-Open campaign at $59M
- Everything Everywhere All At Once– Led home entertainment campaign and familiarized with appropriate creative display for purchase landing pages with Walmart Partnership.
Ad Agency Training Program Projects
Elevate Program – Google Pixel
Channel Planning Project 2024
Pitching channel selection to reach a new target audience to increase phone sales. Utilized YouGov, ComScore, and Nielsen data to create activations
Publicis Media Training Program -Disney+
Social Media First – Integrating AI for promotion 2022
Building a multi-faceted app, addition to Disney+
As a project with our agency Publicis Media, I created a new app and social advertising strategy for our Disney+ client. I had the opportunity to share findings with our agency heads and Disney+ Client. Presentation found here.
1st
Identified demographics of VR users, pulled via ComScore
2nd
Identified demographics for D+ subscribers, utilized agency indexes
=
Supporting data to identify overlap: 207i – Disney+ users owning VR Headsets and 183i of Disney Users that purchase game add-ons
Social Media Management
2020 — 2025
” Assisting BIPOC owned business with their digital presence on multiple social platforms”
Disneyland Resort 100th Anniversary
With the arrival from a production team from Tokyo Disney, we gathered footage to promote the Disneyland Park on the TBS Japan Network and the Influencer, Naomi Watanabe Account‘s Instagram. This was related to the 100th anniversary of the resort in 2023, promoting new offerings to an international market
Other Brands: Shaffali, Mono Style Co, Travel John
Social Media Management different BIPOC brands. Handling content uploading schedules , Meta paid ads, and content creation
Brands: Shaffali, MonostyleCo, and Travel John
Live Television and Stage Production
2020 — 2025
Award Show Content Judge – 2023
Reviewed assigned episodes across the assigned segment of “Best Variety & Reality Show”. For programs or series composed of musical acts, comedic acts, sketches, or unscripted content. Was lucky to have been invited to the award show in person in winter 2023.
Shadow work for ESPN Deportes – 2023
Collaborated with show producer in managing day of show production schedule for ESPN sports. We ran live segment for the sports talk show “Ahora o Nunca“. Show holds 82.7M subscribers with soccer commentary taking over on a daily on the ESPN channel and uploaded onto YouTube.
Show Stage Assistant and Performer Costuming Support- 2023-2025
Collaborated with stage management, tech, and performing team to run multiple theme park shows at the Disneyland Resort in Anaheim. Shows I’ve been involved in include the Tale of The Lion King, Disney Junior Dance Party, and Mickey’s Happy Holidays Parade during the Holiday Season
Speaker Series by Arla
Knowledge-sharing has been a main motivator to continue in the field of marketing. I have been fortunate enough to speak at panels and continue to find opportunities to connect with younger generations about my career
